MUMBAI, Dec 07, 2017: Anil D. Ambani led Reliance Entertainment's pioneering OTT Platform,Chillx announced its innovative content distribution partnership with Xender.
Within just a year from its launch Chillx has emerged as a popular choice with Indian smartphone brands as it offers a wide range of digital entertainment videos, short-films, premium on demand movie content and casual games across multiple Indian languages. Chillx is truly a multi-lingual app as besides serving content in language of choice, the users can also customize the user interface in a regional language of their choice. An all in one, entertainment app with multiple languages allows Chillx to cater to the masses spread across the Tier 2 and Tier 3 cities of India where vernacular language is the preferred option.
Through this strategic tie up with Chillx, Xender users will now have easy access to a vast array of entertainment options. Users can get customized content offering through preference setting. Currently there is a choice of English, Hindi & Telugu videos and other languages will be added in days to come.
Xender is an application that connects two or more smart phones to share photos, applications, and other media. Commenting on the tie up Peter Jiang, Global CEO of Xender said “Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. Reliance Entertainment was our number one choice for partner in India so we are delighted that Chillx will distribute & program it’s multilingual short format digital videos on Xender. We look forward to working together with the Chillx team for mutual benefit."
With 4 million registrations via Indian smartphone manufactures, Chillx has indigenously developed technology to deliver a personalized digital experience to Xender users. The consumer uptake in initial trial runs has been very encouraging as Chillx added almost a million-user base through this partnership.
Commenting on the integration, Vijay Singh, CEO - Funongo Media & Entertainment LLP said “During the trial run with Xender we saw an average increase in watch time by almost 25%, Chillx is excited to be part of this distribution tie up and bring great content will with regional relevance to Xender’s subscribers in India.”
Chillx contains an exhaustive games section, with several premium games available on a try and buy basis. The portal also lists and recommends apps for Indian users depending upon their usage habits.
This Chillx distribution partnership with Xender offers entertainment to Xender customers free of cost and thus enhancing usage and customer experience of the Xender app. Through this strategic partnership Chillx has been integrated to build better engagement for Xender customers, and future include contesting, HTML5 Gaming & TVOD options.
ABOUT RELIANCE ENTERTAINMENT:
Reliance Group, led by Anil D. Ambani, is among India’s major business houses, with a leadership position in telecommunications, power, infrastructure, financial services, and media and entertainment. The Group has over 250 million customers, serving 1 in every 5 Indians and has over 8 million shareholders, amongst the largest in the world. Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms. Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners.
This relationship has produced several highly successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, Office Christmas Party and A Dog's Purpose. The studio will also release the Steven Spielberg directed “The Post” starring Tom Hanks and Meryl Streep on January 12th, 2018.
This relationship has produced several highly successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey and Bridge of Spies. In December 2015, Reliance Entertainment, Steven Spielberg, DreamWorks Studios, Participant Media and Entertainment One formed Amblin Partners, a new film, television and digital content creation company. The studio recently produced and distributed ‘The Girl on the Train’ based on a bestseller and will continue to produce various films going forward.
In India, Reliance Entertainment has produced, distributed and released more than 170 films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, etc. The studio has formed Plan C a partnership venture with director Neeraj Pandey that recently produced the very successful Akshay Kumar starrer film, Rustom. Besides Reliance Entertainment has an on-going partnership with Phantom films, a company created by highly talented directors and producers.
In November 2016 Anil D. Ambani led Reliance Entertainment announced its investment in a new Digital Media Content and Distribution company, called ‘FunOnGo Media & Entertainment LLP’.
FunOnGo is founded by Vijay Singh and Ujjwal Narayan. The co-founders specialize in delivery of entertainment VAS services.Vijay Singh, started as an entrepreneur from the time he completed his Bachelor of Engineering from Nagpur University. Ujjwal Narayan, is an alumnus of BIT, Mesra & is a Telecom industry specialist, last having served in a senior executive position with Bharti Airtel.
FunOnGo is a Telecom Value Added Services company that counts Indian mobile phone brands like Intex, Micromax, Karbonn, Panasonic, Spice, Videocon and others as its clients. Across all its clients FunOnGo has the potential to reach 30% of the smartphone users in India.
Launched by FunOnGo, Chillx is a multi-lingual Free Video On Demand android entertainment app focused on catering to an India vernacular Indian audience./FunOnGo
Xender is an app for transferring files like photos, applications, and other media between smart phones. It was founded by Xender Team (originally known as Anmobi.inc). Xender has more than 100 mn monthly active users and is available in 22 languages on four operating systems (Android, iOS, Windows Phone, Tizen)
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